Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. It is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages.
Focuses on factors on your own website. Tell us what a page is about and how easy it is to use. On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page Content for search engines and users. Focuses on your website content and targeted keywords.
- Keyword Analysis/Report
- Top Keywords Suggestion
- Include Your Keywords In Your URL
- Page Title Optimization
- Include Meta Keywords & Meta Descriptions
- Use Your Keyword Once In The First 150 Words
- Use Your Keyword in H1, H2 or H3 Tags
- Image Optimization ( reduce size )
- Media File Optimization (CSS, JS, libraries)
- Home Page optimization
- Body Text Optimization
- Competitor web site Analysis
- Include Robot.txt
- Include Sitemap.xml
- W3C HTML Validation
- Creating Gateway pages
- SSL Enabled(301 Permanent Redirects)
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank. Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of website content.
While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank. Building back-links is at the heart of off-page SEO. There are three main types of links : Natural links, Manually built links & Self-created links.
External ranking signals like back-links mentions of your business website
- Incoming hyperlink from an external website,
- We post the images with website link in all social media platforms,
- Website forum
- Question and answer site
- Online directory
- or any other external website